Bird Box Netflix Film, was branded viciously. Other than the traditional way of marketing everything else was done for them effortlessly. They took the concept & made it theirs. Now I say concept instead of item, because they didn't limit themselves to one particular item, you could use anything from a bandanna to a shirt. You couldn't pay for ad space to get the type of marketing they received through social media. Thanks to social media even if you didn't know what Bird Box was you was familiar with the elements or at least came across the name or hashtag #BirdBox. Now if you didn't that's just because you weren't in the public like that, not on social media or didn't go to work lol.
You couldn't pay for ad space to get the type of marketing they received through social media.
Whether the company started the campaign or some creative individual was just bored & wanted to share their experience about the film is still up for debate. But it's memes such as these that gained your interest about the film along with the tweets & Facebook post.
The key thing you can learn from Bird Box as a creative and brand is how you can take something no matter big, small, simple or complicated & make it yours. Make it so that when people think of these items or words they identify them with you. For a little more insight on Branding Bird Box, check out my video below.
If you have questions about branding or just want to state how you felt about the film comment below.